i) Standard Station; ii) Mocha Standard; iii) Cheese Mold Standard with Olive; iv) Double Standard

Ed Ruscha

From its first appearance in his artist's book Twentysix Gasoline Stations and its subsequent translation into a masterpiece of American painting in 1964 as Standard Station, Amarillo, Texas, the Standard gasoline station is arguably Ruscha's most iconic image.

Its stations ubiquitous across 20th Century America, John D. Rockefeller’s Standard Oil was at one point the largest company in the world. Even when broken up by the federal government into seven smaller companies, “Baby Standard” gasoline stations continued to line Route 66 from Los Angeles to Ruscha’s family home in Oklahoma City until 1984, when the brand became Chevron. Ruscha recorded several of these stations in his photographic book Twentysix Gasoline Stations, which promoted his interest in closely observing the banal and the mundane, the taken-for-granted and the overlooked. Taking the rather unremarkable source photograph, Ruscha transforms it with a radical foreshortening which centres the composition around a plunging diagonal line. In this way, and with a gorgeously subtle play on words, he creates his idealised “standard” gasoline station.

The first Standard Station screenprint, made in 1966 with a blue and fiery red background, was followed in 1969 by Mocha Standard, Cheese Mold Standard with Olive and Double Standard, all variations on the 1966 forerunner and printed in the same size from the same screens. This is how the subject was left for 42 years until, in 2011, Ruscha decided to revisit the theme with Ghost Station, which was now considered one of the most famous images in Post-War art. A measure of how lionised the image of the Standard Station had become was shown when Christie’s offered Ruscha’s painting Burning Gas Station at auction in 2007. The painting sold for just under $7 million and held the record for the most expensive work by the artist to have been sold at auction, until that figure was surpassed by SMASH, 1963, which exceeded $30 million in 2014.

EXTREMELY RARE.

Artist
Ed Ruscha (b.1937)
Titles
i) Standard Station; ii) Mocha Standard; iii) Cheese Mold Standard with Olive; iv) Double Standard
Medium
The rare collection of four screenprints in colours on wove paper
Dates
1966-1969
Sheets
i) 64.8 x 101.6 cm : 25 1/2 x 40 in; ii) 63.2 x 101.6 cm : 24¾ x 40 in; iii) 65.4 x 101.7 cm: 25¾ x 40 in iv) 65.0 x 98.9 cm: 25 9/16 x 39 15/16 in
Editions
i) Trial Proof (aside from the edition of 50) ii) No.77 from the edition of 100 iii) Artist's Proof (aside from the edition of 150) iv) No.7 from the edition of 40
Publishers
i) Audrey Sabol, Villanova, Pennsylvania ii-iv) Published by the artist
Inscriptions
i) 'Trial Proof 1966' l.l. 'Mase - I love you on Christmas, Eddie Ruscha' l.r. ii) '77/100 E.Ruscha 1969' l.l. iii) 'A.P. E. Ruscha 1969' l.l. iv) '7/40 Edward Ruscha Mason Williams' l.l.
Notes
i) A trial proof dedicated to Ruscha's collaborator Mason Williams, signed by the artist ii) From the edition of 100, signed by the artist iii) An artist's proof aside from the edition of 150, signed by the artist iv) Signed by the artist and Mason Williams
Printers
i) Art Krebs, Los Angeles ii-iv) Jean Milant and Daniel Socha at Ruscha's studio, Hollywood
Literature
Engberg 5; 30; 31; 32
Reference
C16-09
Status
Available to lend to institutional exhibitions

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